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AU Sets Up African Audiovisual and Cinema Commission

The African Union (AU) has finalised the formal establishment of the African Audiovisual and Cinema Commission (AACC) to promote the film and audio-visual industry in Africa.

The AACC was first put in place in Ethiopia in 2016 as a specialised agency of the African Union with its temporary secretariat in the capital city of Kenya, Nairobi. This followed the call for the establishment of the organisation during a meeting, in 2003, of the AU Executive Council in Maputo. Mozambique.

The African film industry accounts for US$5 billion of the total GDP, providing employment opportunities to about 5 million people and with an expected exponential growth of US$20 billion.

As part of a four-programme scheme, the AACC is intended to raise US$410 million to promote the industry for five years and the funds raised from a public-private collaboration will be solely managed by the private sector.

 

Source: http://broadcastingandmedia.com

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